Social, static
Feed posts, carousels, stories and ads that follow how each brand already composes its grid.
Senior brand designer, Buenos Aires
Social and motion for fashion brands built from their own image
I design feeds, stories, reels and the systems behind them for fashion and luxury menswear brands. Nine years in fashion, from Cacharel to Luca Faloni, Macowens and Devré, working from each brand's own photography, type and palette.
crescitelliflorencia@gmail.com
Buenos Aires, Argentina
- Feed posts
- Stories
- Reels
- Carousels
- Animated product films
- Brand templates
- Newsletters
- Art direction
Services
What I design
Social, motion
Reels, animated posts and product films, from editing campaign footage to illustration animated frame by frame.
Brand templates
Guidelines boards and reusable templates for social, email and web, built from the brand's own colours and type.
Prints and product graphics
Seasonal prints and colourways prepared as production-ready artwork for suppliers.
Work
Selected brands
Social media and motion for fashion brands. Each case opens with the pieces in motion.
Luca Faloni
Social content, campaign art direction and a brand template system for Italian luxury menswear, from reels to an animated linen film.
- Luxury menswear
- Reels
- Templates
Devré
Instagram feed and stories for an Argentine menswear brand, and the posts and reel for its capsule with the artist Aquiles.
- Menswear
- Capsule
Macowens
The Autumn Winter 2023 campaign adapted to Instagram feed and stories for a menswear brand sold across Argentina.
- Menswear
- Stories
Cacharel
Creative direction and social media for the Autumn/Winter 2020 season of the Parisian ready-to-wear house, photographed by Matthew Brookes.
- Ready-to-wear
- Campaign
- Social
Experience
Where I have worked
-
- Present
Senior Creative Designer and Art Director, freelance
FreelanceSocial, motion and brand systems for Luca Faloni and Macowens, among other clients.
-
- 2024
Brand and Campaign Designer
Dikter S.A. (Macowens and Devré)Seasonal visual direction, prints and social imagery for two menswear retail brands.
-
- 2022
Senior Brand Designer
StoneVisual concepts for collections, turned into campaign, brand and product assets.
-
- 2021
Brand and Creative Designer
Cacharel ParisSeasonal creative directions and visual assets for the global fashion brand, working remotely from Latin America.
Skills
Tools and skills
Design
- Photoshop
- Illustrator
- InDesign
- Figma
Motion
- After Effects
- HTML and JavaScript motion templates
- Playwright
- FFmpeg
About
About me
I'm a senior brand designer based in Buenos Aires, Argentina, with nine years in fashion, luxury and tech.
My work starts from the brand's own material: its photography, its type and the way it already composes a feed. From there I design the posts, stories and reels, and the templates a team can keep using after I hand them over.
I also build motion in code, which lets me render the same piece in every format a channel needs from one source file.
At a glance
- Role
- Senior Brand Designer
- Focus
- Social media and motion for fashion brands
- Based in
- Buenos Aires, Argentina
- Languages
- English and Spanish
- Works with
- Fashion and luxury brands
- Available for
- Freelance and Full-time
Questions
Common questions
What does Florencia Crescitelli do?
Senior Brand Designer. Social media and motion for fashion brands. The work covers social, static, social, motion, brand templates and prints and product graphics.
Is Florencia Crescitelli available for work?
Yes. Florencia Crescitelli is open to Freelance and Full-time.
Where is Florencia Crescitelli based?
Florencia Crescitelli is based in Buenos Aires, Argentina.
How can I contact Florencia Crescitelli?
The fastest routes are email at crescitelliflorencia@gmail.com and LinkedIn.