Devré
Instagram feed and stories for an Argentine menswear brand, and the posts and reel for its capsule with the artist Aquiles.
The Brand Key
Devré is one of two menswear brands run by Dikter S.A. in Argentina. The Brand Key sets out where each brand stands: its roots, competition, audience and opportunities. It frames every feed decision that follows.
Elegantes por naturaleza
The Autumn Winter 2023 campaign adapted to the Instagram grid: campaign photography, title cards set in the campaign typefaces, and a rhythm of single posts, carousels and reels. Scroll to move through the grid.
01 / 38 posts
Campaign typefaces
Made Canvas, Helvetica Neue and Sailec Light, from the campaign key visual, set on every title card.
Campaign key visual by Pardo studio. Instagram feed and stories adapted and designed in-house.
Stories, frame by frame
The same campaign cut for 9:16: full-bleed portraits, product close-ups and the title cards, sequenced as story runs.
01 / 40 stories
Devré × Aquiles
A limited capsule with the illustrator Aquiles: his trees and flowers printed on crews, hoodies, tees and totes. I designed the Instagram posts and stories around the illustrations and edited the reel and the capsule video for TikTok, in 9:16.
Illustrations by Aquiles (Valentín Gatica). Capsule photography by Devré. Posts, stories, reel and TikTok video edit by Florencia Crescitelli.
Seven pieces, two prints
Arboleda and Blooming, small on the chest or large across the back. Hover the strip to stop it.
