Macowens
The Autumn Winter 2023 campaign adapted to Instagram feed and stories for a menswear brand sold across Argentina.
The Brand Key
Macowens is one of two menswear brands run by Dikter S.A. in Argentina. The Brand Key sets out where each brand stands: its roots, competition, audience and opportunities. It frames every feed decision that follows.
Listo para celebrar
The Autumn Winter 2023 campaign adapted to the Instagram grid: campaign photography, title cards set in the campaign typefaces, and a rhythm of single posts, carousels and reels. Scroll to move through the grid.
01 / 27 posts
Campaign typefaces
Made Canvas, Helvetica Neue and Sailec Light, from the campaign key visual, set on every title card.
Campaign key visual by Pardo studio. Instagram feed and stories adapted and designed in-house.
Stories, frame by frame
The same campaign cut for 9:16: full-bleed portraits, product close-ups and the title cards, sequenced as story runs.
01 / 40 stories
