Cacharel
Creative direction and social media for the Autumn/Winter 2020 season of a Parisian ready-to-wear house.
Ready-to-wear and accessories, together
Cacharel Paris's Autumn/Winter 2020 campaign presented the house's ready-to-wear and accessories together. Printed blouses and dresses, textured knitwear and tailored outerwear were styled with structured handbags and scarves, giving the collection a clear point of view on how the pieces could be worn together. I worked on the creative direction for the season and on its social media.
Photography by Matthew Brookes. Styling by Spela Lenarcic. Shot in Paris.
Studio light, sharp shadows
Shot in Paris, the photography uses neutral studio backgrounds and sharply defined shadows to draw attention to the clothes. Floral prints and patterned tailoring sit alongside softer knits and solid-colour pieces. The sequence moves between portraits, full looks and closer crops, showing how fabrics, silhouettes and accessories work at different scales.
Every look, in sequence
The season as it ran, look after look. Hover the strip to stop it.
From campaign to product
Cacharel's e-commerce homepage paired the campaign photography with links to individual products and collection categories. Wider images introduced the season, while tighter crops highlighted details such as a print, a neckline or the shape of a bag, so shoppers could move from the campaign to the pieces in each look.
Homepage cover as archived on cacharel.fr, October 2020.
